Seller's Agent/Listing Agent
A seller's agent acts solely on behalf of the seller. A seller's agent has fiduciary duties to the seller which include reasonable care, undivided loyalty, confidentiality, and full disclosure.
Although a seller's agent does not represent the buyer, a seller's agent must treat buyers honestly and fairly. A seller's agent must also disclose all material facts about the seller's property that are known by the broker.
A seller's agent:
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Prepares a comparative market analysis of the seller's home
or property. -
Develops and implements effective marketing strategies for the seller, including asking price, staging, and positioning.
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Informs the seller how much other homes and properties have sold for in the area.
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Presents all offers and counsels seller on what price to accept.
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Negotiates exclusively on the seller's behalf.
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Updates the seller on market conditions.
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Prepares an estimate of closing costs.
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Works closely with the seller to assure a smooth closing.
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Monitors all dates, events, and requirements for the seller.
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Represents the seller's interest at the buyer's walk-through inspection.
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Attends the closing with the seller.